How my Instagram gallery has changed over the years

Whilst I'm getting my business off the ground, I'm freelancing as a social media and content specialist helping small businesses build their online presence. At the time of writing this post, my time is very much split between strategy and execution on social media and writing blog posts for entrepreneurs and the businesses that they've created.

A lot of my time across both the City Girl Network, my freelance business and my blog is spent on Instagram. 

Instagram, as you all know, is huge. It's become a way that people make money, grow their "influence" and showcase their brand. There are a tonne of Instagram gurus, selling courses and e-books in "how to be Instagrammable".

I've been talking to a lot of clients lately on how to be more "Instagrammable". You know, getting the right filter, having a theme, positioning products in a certain way and ensuring all images are of a good quality. 

It's actually a lot harder than it looks. And I can't sit here and tell you I'm always doing the "right thing" on my feed - I only have around 1,900 followers, after all.

I do use filters on my photos and have a "theme" of sorts that I like to follow but I'm not a rich twenty-something living a luxurious life, nor do I want to paint the picture that I am. Instagram's become the catalyst for a lot of mental health issues - Imposter Syndrome, FOMO and self-doubt being a few - so I want to be careful not to feed into that.

But this post is not an opinion piece on what's wrong and right with Instagram (maybe another time). It's a little piss-take of the social media strategist in me, sharing how my approach to Instagram has changed over the 5 or so years of having a profile - in the form of a 'before' and 'after' style post.

Food

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Street Shots

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Coffee

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Drinks

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What on earth was I drinking in 2013?!

New blog posts

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Promotion

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Blogger events

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When I'm at Blogger events, I like to my photographs to focus on the bloggers around me - it took me a while to master the photography side...

Outfit posts

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Haha, the clothes in the mirror...

Magazines

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group photos

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All creds go to 'A Beautiful Mess' for the creative "JOURNOS :)" post. On a serious note though, I miss those guys.

Dogs

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Christmas

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You know, I might actually start featuring Scruffy in my feed again. 

Brighton

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London

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Caption from the "before" post: "So very grand, darling!"

Milton Keynes

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Berlin

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Edinburgh

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Quotes

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Inspiring quote from Bloomingdales, NYC, 2K13.

Travelling

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I think this comparison is my favourite.

bedroom window

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Profile Picture

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My feed's come a long way from that very first profile picture, shown above. Whilst I've spent the last few hours cringing over my pre-2016 feed, I would never delete them.

My Instagram profile may now have more of a purpose towards showing the somewhat professional side of my life, but I could never cast over the total amateur Instagrammer that I once was. I wasn't really trying to be a pro back then anyway, just a girl trying to share her life online - in the most real use of outrageous filters, ridiculous fonts and frames I could have thought of at the time.

If you're reading this and have a blog of your own, I seriously recommend putting a post together like this. It's made for a highly entertaining evening.

I'm @pippasays on Instagram, by the way.

Digital, LifePippa Says